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Do You Need a Trademark for Amazon Brand Registry?

Updated: Feb 12

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Do You Need a Trademark for Amazon Brand Registry?

“Do you need a trademark for Amazon Brand Registry?” is a common question for businesses looking to build an e-commerce store on Amazon.

The answer is yes, and a trademark is necessary for Brand Registry to protect your brand and intellectual property against competitors.

Read on to learn why a trademark registration is recommended, the benefits of using the Amazon Brand Registry, and how to enroll your brand.

Why Do You Need a Brand Registry on Amazon?

The Amazon Brand Registry helps protect intellectual property, create a safer shopping experience for customers, and give businesses more control over their products on Amazon.

To be eligible to enroll in Brand Registry, brand owners must have a registered trademark that their country’s government trademark office has approved or a pending application. American entrepreneurs must at least submit a trademark application to the United States Patent and Trademark Office (USPTO).

A trademark registration is essential for protecting your brand identity. It helps prevent unauthorized use of your product images or other intellectual property and illegal sales or counterfeiting of your products. It also allows customers to identify your products among hundreds of different products.

Can You Join Amazon Brand Registry Without Trademark?

To join Amazon Brand Registry, you must have an active registered trademark or a pending trademark application in certain countries.

However, businesses with pending trademark registration filed using the Amazon IP Accelerator may still join the program. Find the list of accepted trademark offices per country here.

How Do You Enroll in Amazon Brand Registry?

Brands can enroll in the Amazon Brand Registry in three easy steps:

  1. Register your trademark.

  2. Create an Amazon Brand Registry Account or use your current Seller or Vendor Central credentials.

  3. Enroll your brand.

You will need to provide the required information, including:

  • Your brand name with an active registered or pending trademark that appears on your products or packaging

  • The trademark registration or application number from the Intellectual Property Office

  • A list of product categories that best fit your brand

Amazon will verify the Rights Owner of the trademark, who will receive a verification code. Send the code to Amazon to finish the enrollment process. Once verified, you can enjoy full access to Amazon Brand Registry’s features and benefits.

The Bottom Line

Amazon Brand Registry provides an excellent opportunity for businesses to expand their reach and protect their brand identity. To join, you must have an active registered or pending trademark from your country’s trademark office.

After enrolling in the program, you will get access to powerful tools that can help drive sales and protect your brand online.

I’d be happy to help if you want to know more about your trademark rights! Reach out to me anytime at or (754) 800-4481.

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Legal Disclaimer: The information in this blog post is for educational purposes only. This post does not contain legal advice. Legal advice can only be given by Attorney Melissa D. Goolsarran Ramnauth after a legal retainer agreement has been signed. This material is copyrighted by MDGR LAW.


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