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How To Trademark a Design

Updated: Aug 10, 2023

How to trademark a design

This article is about how to trademark a design.

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You may have been wondering how to trademark a design. A trademark is a symbol, word, or phrase that you use to identify and distinguish a product or service from others in the marketplace. Having a registered trademark gives you the exclusive right to use that particular symbol or word on goods and services — it lets you differentiate your brand and stand out from similar businesses.

In a nutshell, trademarks protect branding elements, copyrights safeguard original works of authorship, and patents secure exclusive rights for inventions or new processes.

Trademarking a design provides legal protection for the audio or visual elements that distinguish your product or brand from others in the market. Whether it's a logo, packaging, or a distinctive pattern, registering a trademark ensures that your design is exclusively associated with your business, preventing others from using or imitating it without your permission.

A trademark registration is also a crucial tool for safeguarding or legally protecting your brand name and its uniqueness.

By securing exclusive rights to your design, you gain a competitive edge, build brand recognition, and ultimately, make more money. A registered trademark allows you to establish a distinct identity in the market, making it easier for customers to identify and trust your products or services. This differentiation leads to increased customer loyalty and repeat business, translating into higher sales and revenue.

Moreover, trademark registration enables you to protect your brand from potential infringements, preventing others from capitalizing on your success and diluting your brand value.

By safeguarding your intellectual property, you can confidently expand your business into new markets, forge strategic partnerships, and even license your trademark to generate additional income streams. In short, investing in trademark registration is a smart financial move that not only safeguards your brand but also paves the way for long-term profitability and growth.

Because of all this, you must trademark your design properly.

The Importance of a Trademark Clearance Search for a Design Trademark

Before you can trademark a design, there’s something you need to do first — a trademark clearance search. This is a non-negotiable step in the trademarking process.

A trademark clearance search involves searching through the existing trademarks in your area or wherever you are registering your design to ensure that it’s not in use by other parties or entities.

Your mark should not be the same or too similar to another mark. Yes, you can be sued if your mark is too similar to another mark in a similar category!

Basically, you need to make sure that your trademark will be unique and truly yours — and not infringe on the rights of other businesses.

Conducting a trademark clearance search is crucial primarily because it helps you avoid potential legal issues down the road. It ensures that your design is not already in use by another brand. This helps you identify potential copyright or other legal conflicts, which can prevent bigger losses down the road.

During the search, you not only need to look at current or existing trademarks but also the following:

  • Expired trademarks, including genericized trademarks

  • Unregistered or common law trademarks

  • Pending and abandoned trademark applications

You can do the search on your own. Alternatively, you can also hire a professional to do it for you to best analyze your risk of infringing on similar marks.

how to trademark a design

The Trademark Application Process With The USPTO for a Design Trademark

Registering a design as a trademark is done through the United States Patent and Trademark Office (USPTO).

Below is a simplified, step-by-step guide on the USPTO’s trademark registration process:

  • Create or choose the design you want to register as a trademark.

  • Ensure your design follows the required mark format.

  • Conduct a thorough trademark clearance search.

  • Set up a account for the trademark application and maintenance.

  • Submit the trademark application online with all necessary documentation, and pay all the required fees.

  • Ensure you provide and maintain up-to-date contact information on your account.

  • Wait for a response from the USPTO as they review your application.

If your trademark design is allowed to proceed, the USPTO will publish it in the Official Gazette, and you will be notified of the publication date.

During this time, other parties will have 30 days to file for opposition if they believe your design will be damaging to their business.

The trademark will be officially registered if there are no third-party objections (and you submit all required specimens).

Consequences of Not Hiring an Attorney for a Design Trademark

While you can file a trademark application on your own, the USPTO themselves highly recommended hiring a licensed attorney.

Working with a trademark attorney is a huge help not only during the search but also in assessing similar trademark designs which can result in trademark infringement.

An attorney can offer valuable legal advice regarding the likeness of a mark and its potential for infringement, even if it isn’t exactly the same.

Final Thoughts on How to Trademark a Design

Without an attorney, you might face a longer or more time consuming trademarking process.

Avoid these complications by reaching out to an experienced trademark attorney.

I’d be happy to help if you want to know more about your intellectual property rights. Reach out to me anytime at or (754) 800-4481.

attorney Melissa Ramnauth with caption that reads" Trademark and business attorney. register your trademarks today!"


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This article was about how to trademark a design.

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