USPTO Trademark Classes Blog Series: Class 20 – Furniture and Home Accessories

Welcome back to our USPTO Trademark Classes Blog Series, where we walk through the different trademark classes to help businesses protect their brands.

In this installment, we’re covering Trademark Class 20, which includes furniture, home accessories, and storage containers. If your business designs, manufactures, or sells household furnishings, office furniture, or decorative home goods, this class may be the right fit for your trademark.

If you’ve ever asked, “Can I trademark my furniture brand?” or “Does my product fall under Class 20?”, this guide will help you determine whether this classification is appropriate for your brand.

What is Trademark Class 20?

Trademark Class 20 covers a wide range of non-metal furniture, home décor, and storage-related products. These include both residential and commercial furnishings, as well as certain plastic and wooden goods.

Some examples of goods that might fall under Trademark Class 20 include:

• Furniture: Chairs, tables, desks, sofas, shelves, cabinets, beds

• Office furniture: Workstations, filing cabinets, conference tables

• Storage containers: Plastic bins, wooden crates, non-metal toolboxes

• Home décor: Picture frames, mirrors, decorative statues

• Mattresses and bedding: Pillows, cushions, mattresses, mattress toppers

• Baby and children’s furniture: Cribs, bassinets, playpens

• Retail and display fixtures: Store shelving, mannequins, racks

If your product is designed for home, office, or commercial furnishing and is not made primarily of metal, Trademark Class 20 is likely the correct classification.

Why Trademark Class 20 Matters for Your Business

Registering a trademark under Class 20 protects your brand in the furniture and home accessories industry. Here’s why filing in this class might be important:

1. Prevents brand confusion. Many furniture and home goods brands have similar names, and a registered trademark ensures your brand is distinct.

2. Protects against counterfeiting. The furniture and home décor industry sees a high number of imitation products. A trademark helps prevent unauthorized businesses from using your brand name.

3. Strengthens consumer trust. Furniture and home goods often require a significant investment from consumers, and a recognizable trademark can reinforce quality and reliability.

4. Supports business growth. If you plan to expand into different types of furniture, home accessories, or office products, a trademark in Class 20 helps protect your brand identity as you scale.

Examples of Trademarks in Class 20

Many well-known furniture and home goods brands have trademarks registered under Class 20. Here are a few examples:

1. IKEA – Protects its brand for furniture, storage solutions, and home décor.

2. Tempur-Pedic – Covers mattresses, pillows, and other bedding products.

3. Herman Miller – Trademarks its name for office chairs, desks, and ergonomic furniture.

   
   

These companies rely on trademark protection to preserve their brand identity and prevent unauthorized use of their names and product designs.

Do You Need a Trademark Search Before Filing in Class 20?

A comprehensive trademark search is strongly recommended before applying in Class 20. The furniture and home goods market has many overlapping brand names, increasing the likelihood of conflicts.

At Brand Diplomacy, we conduct in-depth trademark searches to ensure your brand has the best chance of approval. Here’s how we help:

• USPTO Database Search – Identifying similar trademarks that could cause conflicts.

• Approval Risk Assessment – Evaluating potential obstacles and improving your application’s success rate.

• Trademark Strategy Development – Refining your application to reduce the risk of disputes.

How to Determine if Class 20 is Right for Your Trademark

If you’re unsure whether Trademark Class 20 is the correct category for your product, consider the following:

1. Is your product a piece of furniture or home décor? 

   • If it is a chair, table, sofa, bed, or decorative item, Class 20 is likely appropriate.

2. Is your product designed for storage or organization? 

   • Plastic bins, wooden crates, and shelving units belong in Class 20.

3. Does your product overlap with other classes? 

   • Some home goods may require multiple classifications. Examples include:

     • Metal furniture may need Class 6 (Metal Goods)

     • Household utensils or kitchenware could fall under Class 21 (Housewares and Glass)

     • Furniture repair or installation services may require Class 37 (Construction and Repair Services)

   
   

If your product crosses multiple categories, filing in more than one class may be necessary for full brand protection.

How Brand Diplomacy Can Help

At Brand Diplomacy, we simplify the trademark process for furniture brands, home décor businesses, and office supply companies.

Whether you’re launching a new furniture line, protecting a storage solutions brand, or expanding internationally, we provide expert guidance every step of the way.

Here’s how we assist with Class 20 trademark registrations:

• Trademark Search & Clearance – Ensuring your brand name is available before filing.

• Class Selection Guidance – Helping determine if Class 20 is the right choice or if additional classes should be included.

• Application Filing & Management – Handling the USPTO process to maximize approval success.

• Trademark Monitoring & Enforcement – Protecting your trademark from unauthorized use and counterfeits.

If you’re ready to secure your brand in Class 20, contact us today to get started.

What’s Next in Our Trademark Class Series?

Thank you for exploring Trademark Class 20: Furniture and Home Accessories with us! Up next, we’ll cover Trademark Class 21: Housewares and Glass, where we’ll discuss trademarks for kitchenware, dishware, cleaning tools, and glassware.

Stay tuned as we continue guiding you through the USPTO trademark classes, helping you make informed decisions for your brand!