USPTO Trademark Classes Blog Series: Class 27 – Carpets and Floor Coverings

Welcome back to our USPTO Trademark Classes Blog Series, where we guide businesses through the trademark classification system to help them properly categorize and protect their brands.

In this installment, we’re covering Trademark Class 27, which includes carpets, rugs, mats, and floor coverings. If your business manufactures, sells, or distributes flooring materials or decorative wall coverings, this class may be the right fit for your trademark.

If you’ve ever asked, “Can I trademark my rug brand?” or “Does my product fall under Class 27?”, this guide will help clarify whether this classification is appropriate for your brand.

What is Trademark Class 27?

Trademark Class 27 covers floor coverings, carpets, rugs, and decorative textile or non-textile wall hangings. This class is commonly used by flooring manufacturers, interior design brands, and home décor companies.

Some examples of goods that might fall under Trademark Class 27 include:

• Carpets and Rugs: Area rugs, wall-to-wall carpeting, decorative rugs

• Mats and Door Mats: Anti-fatigue mats, yoga mats, entrance mats, bath mats

• Floor Coverings: Vinyl flooring, linoleum, non-slip floor coverings

• Artificial Grass and Turf: Synthetic lawns, sports field turf, decorative artificial grass

• Wallpaper and Wall Hangings: Textile-based wallpaper, non-textile wall coverings

If your product is used as a floor covering, decorative rug, or wall treatment, Trademark Class 27 is likely the correct classification.

Why Trademark Class 27 Matters for Your Business

Registering a trademark under Class 27 helps protect your brand within the flooring, home décor, and interior design industries. Here’s why filing in this class might be important:

1. Prevents brand confusion – The flooring and home décor market has many overlapping brand names. A registered trademark ensures your brand stands out.

2. Protects against counterfeiting – Many high-end rugs, mats, and floor coverings are copied or imitated. A trademark helps prevent unauthorized sellers from using your name.

3. Strengthens consumer trust and brand recognition – Customers associate flooring and rugs with durability and craftsmanship. A trademark reinforces your brand’s reputation.

4. Supports business growth and licensing opportunities – If you plan to expand into different home décor categories, a trademark in Class 27 ensures brand consistency and legal protection.

Examples of Trademarks in Class 27

Many well-known flooring and interior décor brands have trademarks registered under Class 27. Here are a few examples:

1. Shaw Floors® – Protects its brand for carpets, vinyl flooring, and area rugs.

2. AstroTurf® – Trademarks its name for synthetic grass and artificial turf.

These companies rely on trademark protection to preserve their brand identity and prevent unauthorized use of their names and product designs.

Do You Need a Trademark Search Before Filing in Class 27?

A comprehensive trademark search is strongly recommended before applying in Class 27. Flooring, rug, and wallpaper brands often have similar names, increasing the likelihood of conflicts in this category.

At Brand Diplomacy, we conduct in-depth trademark searches to ensure your brand has the best chance of approval. Here’s how we help:

• USPTO Database Search – Identifying similar trademarks that could cause conflicts.

• Approval Risk Assessment – Evaluating potential obstacles and improving your application’s success rate.

• Trademark Strategy Development – Refining your application to reduce the risk of disputes.

How to Determine if Class 27 is Right for Your Trademark

If you’re unsure whether Trademark Class 27 is the correct category for your product, consider the following:

1. Is your product a floor covering, mat, or carpet?

   • If it’s a rug, vinyl flooring, or yoga mat, Class 27 is likely appropriate.

2. Is your product used for interior décor or wall coverings?

   • Wallpaper and wall tapestries belong in Class 27.

3. Does your product overlap with other classes?

   • Some flooring and home décor products may require multiple classifications. Examples include:

     • Tile and stone flooring may need Class 19 (Building Materials).

     • Retail stores specializing in carpets and wallpaper might require Class 35 (Retail & Business Services).

     • Outdoor grass and landscaping materials could belong in Class 31 (Natural Agricultural Products).

   
   

If your product crosses multiple categories, filing in more than one class might be necessary for full brand protection.

How Brand Diplomacy Can Help

At Brand Diplomacy, we simplify the trademark process for flooring manufacturers, home décor brands, and interior design companies.

Whether you’re launching a new carpet brand, protecting a luxury rug line, or expanding into international markets, we provide expert guidance every step of the way.

Here’s how we assist with Class 27 trademark registrations:

• Trademark Search & Clearance –  Ensuring your brand name is available before filing.

• Class Selection Guidance – Helping determine if Class 27 is the right choice or if additional classes should be included.

• Application Filing & Management – Handling the USPTO process to maximize approval success.

• Trademark Monitoring & Enforcement – Protecting your trademark from unauthorized use and counterfeits.

If you’re ready to secure your brand in Class 27, contact us today to get started.

What’s Next in Our Trademark Class Series?

Thank you for exploring Trademark Class 27: Carpets and Floor Coverings with us! Up next, we’ll cover Trademark Class 28: Toys, Sporting Goods, and Games, where we’ll discuss trademarks for board games, fitness equipment, and sports gear.

Stay tuned as we continue guiding you through the USPTO trademark classes, helping you make informed decisions for your brand!