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USPTO Trademark Classes Blog Series: Class 3 – Cosmetics and Cleaning Preparations

Updated: Nov 19

Welcome back to our USPTO Trademark Classes blog series! As we explore each class, we aim to help you understand how to properly protect your brand within the correct category. Whether you’re selling cosmetics, soaps, or household cleaning products, selecting the right trademark class is essential to safeguard your intellectual property.


Curious about Class 2? Check out our last blog series post.


In this post, we’re diving into Trademark Class 3, which covers a wide array of goods that are essential for personal care and hygiene, as well as products designed for household and industrial cleaning. If you’ve been wondering, “How do I trademark my cosmetic line?” or “Can I trademark my cleaning product?”, this guide is for you.



Makeup brushes and equipment


What is Trademark Class 3?

Trademark Class 3 encompasses goods primarily related to cosmetics, toiletries, and cleaning preparations. This category includes products people use daily, from skincare to household disinfectants. If your business manufactures, distributes, or sells items like beauty products, soaps, or cleaning agents, Trademark Class 3 is where you’ll want to register your brand to ensure its legal protection.


Common examples of goods under Trademark Class 3 include:


  • Skincare products (e.g., lotions, moisturizers, serums)

  • Haircare items (e.g., shampoos, conditioners, styling products)

  • Makeup and cosmetics (e.g., foundation, lipstick, eyeshadow)

  • Perfumes and fragrances

  • Toothpaste and mouthwash

  • Household cleaning agents (e.g., detergents, floor cleaners, disinfectants)

  • Soap and body wash

  • Nail care products (e.g., nail polish, cuticle treatments)

  • Air fresheners


If you’re in the beauty, hygiene, or cleaning industry, filing in Class 3 is crucial to protecting your brand in these specific markets.


Why Registering in Trademark Class 3 is Important

Registering a trademark in the appropriate class provides a layer of security by legally protecting your brand name, logo, or tagline against unauthorized use. By filing under Class 3, you’re ensuring that other companies within the same industry cannot use a name, logo, or slogan similar to yours, which helps build trust with customers and maintain your brand’s distinct identity.


If you’re asking, “How do I trademark my cosmetic product?”, the process for Class 3 is straightforward, but careful classification is critical. Choosing the wrong class can lead to delays or even denial, and may leave your brand vulnerable in the marketplace.


How Do I Trademark My Cosmetic or Cleaning Product?

If you’re considering trademarking a product within the cosmetics or cleaning category, here’s a simplified overview of the steps involved:


  1. Conduct a Trademark Search: Before filing, search for similar registered trademarks in Class 3 to avoid conflicts. This can prevent costly disputes or potential rejections.

  2. Specify Your Goods: Provide a clear description of your goods on your application. Include specific details — for example, “organic haircare products” or “eco-friendly household cleaner.”

  3. File Your Application: Once you’ve identified Class 3 as the correct category and provided specific product descriptions, submit your trademark application with the USPTO.

  4. Monitor and Protect Your Trademark: After registration, keep an eye out for potential infringements. Enforcing your rights protects your brand identity and prevents competitors from benefiting off of your hard work.


Can I Trademark My Cosmetic Line if I Sell Online?

Yes! Whether you’re selling on your website, a marketplace like Amazon, or in brick-and-mortar stores, your trademark in Class 3 applies across all platforms. If you’ve been asking “Can I trademark my cosmetics if I sell online?”, the answer is absolutely — and doing so can help protect your brand from copycats and counterfeiters.


Examples of Trademarks in Class 3

To give you a better idea of how businesses leverage Class 3 for brand protection, here are a few recognizable examples:


  • Neutrogena: Known for skincare and haircare products, Neutrogena’s trademark covers an array of goods, protecting its brand identity in the beauty industry.

  • Clorox: This well-known brand secures its name and logo under Class 3 for a wide range of cleaning products, ensuring that its identity is safeguarded across household disinfectants and similar goods.

  • MAC Cosmetics: A leading cosmetics brand, MAC uses its trademark in Class 3 to protect its wide range of makeup products, from lipsticks to foundations.


How Brand Diplomacy Can Help

At Brand Diplomacy, we understand the challenges that come with protecting your brand in competitive markets like cosmetics and household goods. Whether you’re filing a trademark for a new makeup line, skincare product, or household cleaner, our team is here to guide you through every step of the process.


Here’s how we can assist you with your Class 3 trademark:


  1. Class Selection: Unsure if Class 3 is the best fit for your product? We’ll work with you to identify the correct category and ensure your goods are fully protected.

  2. Application Preparation: We’ll help craft a detailed application with accurate product descriptions, giving you the best chance of approval.

  3. Trademark Monitoring: After your trademark is registered, we offer monitoring services to protect against infringement and ensure your brand remains unique in the marketplace.


If you’re ready to trademark your cosmetic or cleaning product, let’s connect. We’re here to help you secure your brand so you can focus on building a thriving business.


What’s Next in Our Trademark Class Series?

Thank you for joining us for this installment of our USPTO Trademark Class Series! In our next post, we’ll cover Trademark Class 4: Lubricants and Fuels, focusing on products like oils, waxes, and other goods used in various industries. Stay tuned for more insights on protecting your brand in the right trademark class.


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