USPTO Trademark Classes Blog Series: Class 32 – Non-Alcoholic Beverages

Welcome back to our USPTO Trademark Classes Blog Series, where we help businesses navigate the trademark classification system and protect their brands effectively.

In this installment, we’re diving into Trademark Class 32, which includes non-alcoholic beverages such as soft drinks, fruit juices, energy drinks, and bottled water. If your business produces or sells beverages without alcohol, this class may be the right fit for your trademark.

If you’ve ever asked, “Can I trademark my juice or energy drink brand?” or “What class does bottled water fall under?”, this guide will help clarify whether Class 32 is the right fit.

What is Trademark Class 32?

Trademark Class 32 covers non-alcoholic beverages and beverage bases. This includes everything from carbonated drinks and flavored waters to fruit juices, sports drinks, and smoothie mixes.

Some examples of goods that fall under Class 32 include:

• Soft Drinks: Colas, flavored sodas, sparkling lemonades

• Fruit and Vegetable Juices: Orange juice, apple juice, carrot juice blends

• Bottled and Mineral Water: Still water, sparkling water, flavored water

• Energy and Sports Drinks: Electrolyte beverages, caffeine-based drinks

• Non-Alcoholic Beers and Mocktails: Alcohol-free brews, pre-mixed non-alcoholic cocktails

• Syrups and Beverage Concentrates: Soda syrups, juice concentrates

If your product is a ready-to-drink or mixable non-alcoholic beverage, Trademark Class 32 is likely the correct classification.

Why Trademark Class 32 Matters for Your Business

Registering a trademark under Class 32 protects your brand within the rapidly growing beverage industry. Here’s why filing in this class might be important:

1. Prevents confusion among consumers – Beverage brands often have similar names or flavors. A trademark helps make your brand identity distinct and enforceable.

2. Fights counterfeits and lookalike packaging – The beverage space is competitive, and copycat packaging is common. Trademark protection gives you legal options to stop imitators.

3. Builds consumer trust – Beverages are frequently purchased based on brand recognition. A registered trademark reinforces quality and consistency.

4. Supports growth into new product lines – If you expand from juice into flavored waters or sports drinks, a trademark under Class 32 can cover a broader product family.

Examples of Trademarks in Class 32

Many popular beverage companies have trademarks registered under Class 32. Here are a few examples:

1. Coca-Cola® – Covers carbonated soft drinks and soda concentrates

2. Gatorade® – Protects its brand for sports hydration beverages and electrolyte drinks

3. LaCroix® – Registers trademarks for flavored sparkling waters

   
   

These brands use trademarks to secure their identity across bottle labels, marketing, and product lines.

Do You Need a Trademark Search Before Filing in Class 32?

A comprehensive trademark search is strongly recommended before applying in Class 32, especially due to the crowded and competitive nature of the beverage industry.

At Brand Diplomacy, we offer in-depth trademark clearance services to give your brand the best chance of success. Our process includes:

• USPTO Database Search – To uncover existing marks that may conflict with yours

• Risk Assessment – So you know what to expect before filing

• Application Strategy – Helping you present your brand in a way that improves approval odds

How to Determine if Class 32 is Right for Your Trademark

Ask yourself the following questions to see if Trademark Class 32 fits your brand:

1. Is your product a beverage that does not contain alcohol?

   • Includes water, soda, juice, energy drinks, and mocktails

2. Does your product come ready-to-drink or require mixing with water?

   • Powdered drink mixes, syrups, and concentrates also fall under Class 32

3. Does your product overlap with other classes?

   • It’s common for beverages to span multiple classes. For example:

     • Alcoholic drinks belong in Class 33

     • Nutritional supplements (like protein shakes) might belong in Class 5

     • Retail services for beverage products could require Class 35

   
   

If your brand touches multiple categories, you may need to file across several classes to protect it fully.

How Brand Diplomacy Can Help

At Brand Diplomacy, we guide beverage brands—whether it’s cold-pressed juice startups, national soda companies, or boutique water labels—through every step of the trademark process.

Here’s how we support Class 32 trademarks:

• Trademark Clearance – We check availability and flag potential conflicts

• Class Selection & Filing – Ensuring Class 32 is the right category for your products

• Application Support – Handling the paperwork and correspondence with the USPTO

• Trademark Monitoring – Helping you enforce your rights and track unauthorized use

If you’re ready to protect your beverage brand, contact us to get started.

What’s Next in Our Trademark Class Series?

Thanks for joining us for Trademark Class 32: Non-Alcoholic Beverages. Up next, we’ll explore Trademark Class 33: Alcoholic Beverages, covering trademarks for wine, beer, spirits, and cocktail brands.

Stay tuned as we continue our journey through the USPTO trademark classes, helping entrepreneurs make strategic decisions for their businesses!