USPTO Trademark Classes Blog Series: Class 44 – Medical, Beauty, and Agricultural Services

Welcome back to our USPTO Trademark Classes Blog Series, where we break down each trademark class to help businesses properly categorize and protect their brands.

In this installment, we’re covering Trademark Class 44, which includes medical, dental, therapeutic, beauty, and agricultural services. If your business provides healthcare, wellness, salon treatments, veterinary care, or horticultural consulting, this class may be the right fit for your trademark.

If you’ve ever asked, “Can I trademark my clinic or skincare studio?” or “What class covers therapy, grooming, or farming services?”, this guide will help clarify whether this classification is appropriate for your brand.

What is Trademark Class 44?

Trademark Class 44 includes services that relate to physical and mental health, hygiene, personal care, and agricultural cultivation or consulting. It’s a diverse class that spans wellness, aesthetics, medicine, and the care of both people and animals.

Some examples of services that might fall under Trademark Class 44 include:

• Medical and dental clinics

• Mental health counseling and therapy

• Chiropractors and massage therapists

• Beauty salons, spas, and skincare studios

• Cosmetic and dermatological services

• Veterinary clinics and animal grooming

• Horticultural and agricultural consulting

• Nutrition and diet counseling

• In-home care and wellness services

If your business supports health, personal care, or land cultivation, Trademark Class 44 is likely the appropriate classification.

Why Trademark Class 44 Matters for Your Business

Registering a trademark under Class 44 helps protect your brand in the health, wellness, and agricultural industries, where name recognition and credibility are especially important.

Here’s why filing in this class might be valuable:

1. Protects your clinic, studio, or wellness brand name – Many service-based health and beauty businesses use similar terms. A trademark makes your brand distinct and enforceable.

2. Reinforces client trust – Trademarks add professionalism and credibility to service-based offerings, which is essential in care-related industries.

3. Supports expansion and franchising – If you plan to grow into multiple locations or offer licensing, a trademark keeps your brand protected.

4. Enables partnerships and visibility – Whether you’re working with wellness apps, insurers, or industry partners, having a trademark strengthens your brand’s value.

Examples of Trademarks in Class 44

Many well-known clinics, wellness centers, and beauty service providers have trademarks registered under Class 44. Here are a few examples:

• Proactiv® – Registered for acne treatment and dermatology services

• Massage Envy® – For massage therapy and spa services

• Planned Parenthood® – Trademarks its healthcare and family planning clinics

These brands use trademarks to protect the names of their locations, offerings, service models, and wellness products.

Do You Need a Trademark Search Before Filing in Class 44?

Yes—a trademark search is highly recommended before applying in Class 44. Because the health and beauty space includes so many similar-sounding names and local competitors, it’s important to ensure your brand name is available and enforceable.

At Brand Diplomacy, we conduct full trademark clearance searches and assess risk before you invest in branding, signage, or promotional materials.

How to Determine if Class 44 is Right for Your Trademark

If you’re unsure whether Trademark Class 44 is the correct category for your services, consider the following:

1. Do you provide health, beauty, wellness, or veterinary care?

   • If yes, your brand likely belongs in Class 44.

2. Do you offer personal or therapeutic services related to mind, body, or skin?

   • Mental health and physical wellness providers typically fall under this class.

3. Does your business overlap with product or software offerings?

   • You may need additional protection under:

     • Class 5 for medications or health supplements

     • Class 3 for skincare or cosmetic products

     • Class 9 for wellness or health-related apps

     • Class 35 for retail or booking services

You may need to file in multiple classes to protect your entire service and product offering.

How Brand Diplomacy Can Help

At Brand Diplomacy, we help therapists, dermatologists, spa owners, medical clinics, and agricultural consultants protect their brand names and grow with confidence.

Whether you’re launching a wellness studio, expanding a therapy practice, or branding a farm consultancy, we can help:

• Clear your brand name through a full trademark search

• Select the right trademark classes for your business

• File your application and handle USPTO correspondence

• Monitor and enforce your trademark rights after registration

If you’re ready to secure your brand in Class 44, contact us today to get started.

What’s Next in Our Trademark Class Series?

Thank you for exploring Trademark Class 44: Medical, Beauty, and Agricultural Services with us! Up next, we’ll cover Trademark Class 45: Legal and Personal Services, which includes trademarks for law firms, security services, personal concierge assistance, and more.

Stay tuned as we continue guiding you through the USPTO trademark classes, helping you make informed decisions for your brand!