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USPTO Trademark Classes Blog Series: Class 4 – Lubricants and Fuels

Updated: Nov 22

Welcome back to our USPTO Trademark Classes blog series! In each installment, we explore a different trademark class to help you understand how to protect your brand within the right category. This time, we’re looking at Trademark Class 4, which covers products related to fuels, lubricants, and similar goods.


If you’ve ever wondered, “How do I trademark my fuel product?” or “Can I trademark my lubricant brand?”, this guide will walk you through what Class 4 entails and how it applies to businesses in energy, automotive, and industrial sectors.


Curious about Class 3? Check out our last blog series post.


Spray bottles and cans of car cleaning supplies

What is included in the USPTO's Trademark Class 4?


Trademark Class 4 includes goods primarily associated with fuels, lubricants, and other substances used in machinery, automotive maintenance, and industrial applications. If your business involves the production or distribution of these types of products, Trademark Class 4 is likely the appropriate class to register your trademark under, ensuring your brand is protected in this specific market.


Common examples of goods under Trademark Class 4 include:


  • Industrial oils and greases

  • Fuels (e.g., gasoline, diesel, natural gas)

  • Lubricants (e.g., motor oils, grease)

  • Candles and wicks for lighting

  • Dust absorbing, wetting, and binding compositions


For companies in sectors like automotive, transportation, and energy, registering in Class 4 is likely essential to protecting the brand identity of their fuel, lubricant, and related products.


Why Registering in Trademark Class 4 is Important for Your Business


Trademark Class 4 provides targeted protection, preventing other businesses in the same industry from using a confusingly similar name, logo, or slogan. This is especially important in sectors where brand reputation and product quality are key differentiators.


If you’re asking, “How do I trademark my fuel or lubricant brand?”, the process is relatively straightforward. However, it’s essential to classify your products accurately to avoid issues during registration.


Here’s why registering in the correct class matters:


  • Legal Security: Registering your brand under the right class gives you the legal right to exclusive use of your name or logo within your industry, providing peace of mind and a competitive edge.

  • Market Credibility: A registered trademark under Class 4 not only deters competitors from using a similar brand but also builds trust with your customers and partners.

  • Protection for Future Expansion: By securing a trademark for your Class 4 products, you protect your brand as it grows, ensuring that you maintain exclusive rights in your industry.


How Do I Trademark My Fuel or Lubricant Product?


If you’re wondering “How do I trademark my lubricant or fuel product?”, here’s a simple overview of the steps:


  1. Conduct a Trademark Search: Before filing, perform a search to ensure no one else has already registered a similar trademark under Class 4. This helps avoid costly disputes or rejections.

    1. Ready to perform a trademark search? Click here to speak with our expert attorneys.

  2. Prepare Your Application: Provide a detailed description of your goods. For example, instead of just “lubricants,” specify “motor oil for vehicle engines.” This specificity strengthens your application.

  3. File Your Trademark Application: Submit your trademark application with the USPTO under Class 4, ensuring all details are accurate and complete.

  4. Monitor and Enforce Your Trademark: Once registered, keep a close watch for any unauthorized use of your trademark to protect your brand’s identity.


Can I Trademark My Fuel Product if I’m Distributing It Globally?


Yes! A Class 4 trademark in the U.S. provides protection within the country, but if you’re distributing globally, you may also want to seek trademark protection in other countries. If you’ve been asking, “Can I trademark my fuel brand internationally?”, we can help guide you through the international trademarking process.


Examples of Trademarks in Class 4

To illustrate how businesses secure their brands in Class 4, here are some well-known examples:


  • Shell: Known globally for fuel and lubricants, Shell has registered trademarks under Class 4 to protect its brand across products like gasoline, motor oils, and other energy products.

  • WD-40: This household name for multipurpose lubricants protects its brand in Class 4, covering a range of products from anti-rust agents to industrial lubricants.

  • Castrol: As a major player in the automotive lubricant market, Castrol’s trademarks ensure that its brand identity is exclusive to its range of motor oils and related products.


How Brand Diplomacy Can Help


Navigating the trademark registration process can be complex, especially for industries like energy and automotive, where brand reputation and product quality are paramount. At Brand Diplomacy, we specialize in guiding businesses through the trademark process, ensuring that your brand is well-protected.


Here’s how we can help with your Class 4 trademark:


  • Class Selection: Unsure if Class 4 is right for your product? We’ll help you determine the appropriate class and identify any additional classes that may be relevant.

  • Trademark Application: We’ll assist with preparing a complete application with specific product descriptions, enhancing your chance of approval.

  • Ongoing Monitoring: Once your trademark is registered, we offer monitoring services to protect against infringement, ensuring your brand remains unique in your industry.


If you’re ready to protect your fuel or lubricant brand, let’s talk. We’re here to make sure your intellectual property is secure so you can focus on building your business.


What’s Next in Our USPTO Trademark Class Series?


This installment is part of our ongoing series on USPTO trademark classes. Up next, we’ll be covering Trademark Class 5: Pharmaceuticals and Medical Supplies. This class includes goods like prescription medications, dietary supplements, and first-aid products. Stay tuned to learn more about how to protect your brand in these highly regulated industries.


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