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When Should I Register My Trademark?

Updated: Feb 5

office desk with text that says "when should I register my trademark"

This article is about answering "When should I register my trademark?"

Registering a trademark, whether it’s a name or a design, gives you the exclusive right to use that mark in business across all 50 states. As such, trademarks play a crucial role in making your brand easily identifiable and protecting the identity of your business.

Even with these in mind, many people still ask, “When should I trademark my business name?”

The short answer is simple: the sooner, the better!

When Do Businesses Need To Register a Trademark?

Registering a trademark isn’t mandatory. However, it is highly recommended — especially if you plan on expanding your business to other states.

In general, it is best to register a trademark as soon as possible. When you grow your business, whether geographically or by diversifying your products and services, having your business name as a registered trademark ensures broader protection. You can only receive exclusive rights and certain legal protection against intellectual rights infringement if you register your business name as a trademark.

Moreover, if there’s a likelihood of others using similar marks, there may be confusion from your customers, especially on social media and the internet. In some cases, it may even lead to negative press for your brand.

How Long Does It Take To Register a Trademark?

Aside from the legal protections you get from registering your business name as a trademark, there is another reason to do it as soon as possible.

The registration process takes time to finalize. The sooner you file an application, the lower the chances that another company or entity files for a similar mark and complicates the process.

The United States Patent and Trademark Office (USPTO) is the agency responsible for all federal trademark registrations in the country. In general, the entire trademark registration process can take anywhere from 12 to 18 months. That’s a year or more of waiting! Applications submitted now are often only examined months down the line.

The Trademark Application Process:

Registering a trademark is fairly easy. There are two major steps:

  1. Do a trademark clearance search. This is an in-depth search through all existing, common law, pending, and even expired trademarks. This is done to make sure your mark does not conflict with any others.

  2. Complete the actual trademark application process with the USPTO. This is done online through the USPTO’s Trademark Electronic Application System (TEAS).

Ensure a Smooth Trademarking Experience

Navigating the trademark registration process can be confusing if you are not familiar with it. This is especially true for the trademark clearance search portion of the process. As such, the USPTO strongly recommends hiring a licensed trademark attorney.

A trademark attorney’s experience and expertise can make the trademarking process smoother, help you identify potential points of conflict in the future, and increase your chances of a successful registration.

Call our office at (754) 800-4481 or schedule a consultation through our website today to learn more about trademark law or ask for assistance in trademarking your business name.

This article was about answering "When should I register my trademark?"

Legal Disclaimer: Any information provided in this article is meant for educational purposes only. The blog post does not offer, contain, or intend to provide legal advice. Attorney Melissa D. Goolsarran Ramnauth, Esq. only provides legal advice after signing a legal retainer agreement.



Unknown member
Jul 05, 2023

Such great info. Thank you Melissa!


Unknown member
Jun 03, 2023

Bookmarking your whole site for future reference! Love this type of information bc sometimes it's hard to find and so convoluted. Thanks for keeping it simple and to the point!


Unknown member
Jun 03, 2023

This was so informative! Bookmarking this for the future. 🙂


Unknown member
May 24, 2023

I have learned so much on trademarks I never knew before, once I started creating puzzles and low-content books on Amazon. It is so amazing how many words and phrases are trademarked. When I created a Christmas puzzle I had to take out or change almost everything I had in there. Thank you for sharing and reminding us what needs to be done when it comes to trademarks.

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